Introducing the new floral print with chains from Louis Vuitton

During his 16-year tenure at the helm of Louis Vuitton, Marc Jacobs tended to experiment with prints in specific shapes; either opted for understated takes on the brand’s iconic monogram and Damier patterns, or brought in a titan of the art world to rock the monogram for a limited-edition capsule collection. Nicolas Ghesquiere, on the other hand, has shown a penchant for seasonal prints that have a looser link to Vuitton traditions, most recently the Spring 2016 Chain Flower print.

The print takes the floral motifs of LV’s signature monograms and transforms them into links of a chain that goes big and bold on contrasting Epi leather, reminiscent of the prints popular on silk scarves in the 1980s. Chain Flower does a good job of crossing the line between brand convention and something entirely new, and those tired of logo-covered Vuitton bags will be happy to note that it eschews the letters L and V entirely.

Check out the first bags available in print below.

Louis Vuitton Chain Flower Alma BB Bag
$2,350 through Louis Vuitton

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Louis Vuitton Chain Flower Cluny MM Bag
$3,700 via Louis Vuitton

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Louis Vuitton Chain Flower Mini Lockit Bag
$2,280 through Louis Vuitton

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Louis Vuitton Chain Flower Petite Malle Handbag
$5,750 via Louis Vuitton

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Louis Vuitton Chain Flower Twist Shoulder Bag
$4,050 through Louis Vuitton

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Louis Vuitton Chain Flower Alma PM Bag
$3,100 through Louis Vuitton

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