Louis Vuitton and Gucci lead the return of a Monogram bag

When I think of fashion or accessory trends, I always visualize them as a swinging pendulum. As soon as something hits the lowest point of cool, it immediately begins its journey back to the other end of the spectrum; some things take longer than others to complete that turn, but in a market that feeds on aesthetic nostalgia, whateververy goodat one point it is almost certain that he will regain the title eventually, in some form. Right now, it seems monogrammed bags have almost completed their return to prominence.

Not too long ago, we reported that logo bags in general were experiencing a bit of a resurgence, but as we look back at Resort and Spring 2016 styles, it seems monogram-print bags in particular are falling away from the rest. That’s due in large part to the work being done by new creative directors at the industry’s most monogram-friendly bag brands, Gucci and Louis Vuitton.

Both houses have experienced a creative revival under his new leadership, and that has helped cast the look of the monogram in a new light. Instead of the conspicuous look of the early 2000s, Gucci and Vuitton offer a more refined ’70s-reference aesthetic that feels like it matches an outfit rather than stands out against it. I wouldn’t be surprised to see other historically popular monogrammed brands (think Fendi and Dior) start experimenting with their signature prints soon as well.

To get the look without feeling dated, choose one of two extremes: time-tested classics in traditional monograms or forward-thinking contemporary pieces that use the monogram as a familiar canvas for experimentation. The murky milieu is a tricky place, but to get you started on the right track, we’ve curated over a dozen solid Gucci and Vuitton pieces that fit the bill, which you can check out below.

Gucci Dionysus Arabesque Shoulder Bag
$3,290 via Gucci


Gucci GG Supreme mini chain bag
$950 via Gucci


Gucci GG Supreme tote bag
$1,890 via Gucci


Gucci Lady Web GG canvas shoulder bag
$1,650 via Gucci


Gucci original GG shoulder bag
$825 via Gucci


Gucci Padlock GG Supreme shoulder bag
$1,950 via Gucci


Gucci Vintage Web Original GG Boston Bag
$1,350 via Gucci


Louis Vuitton Alma BB bag
$1,820 through Louis Vuitton


Louis Vuitton Monogram Menilmontant PM Bag
$1,430 through Louis Vuitton


Louis Vuitton Monogram Montaigne BB Bag
$2,260 through Louis Vuitton


Louis Vuitton Pochette Metis Bag
$1,650 through Louis Vuitton


Louis Vuitton Noah BB bag
$1,200 via Louis Vuitton


Louis Vuitton Petite Malle Monogram Infrarouge Handbag
$3,600 via Louis Vuitton


Louis Vuitton Petite Malle reflective handbag
$5,500 via Louis Vuitton